Ep. 015: The ethics of church marketing

We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the ethics of church marketing.

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Related MyCom Articles

Church Marketing Plan Tool – Recently optimized to take less time to create a plan

http://www.umcom.org/learn/market-your-church

Online Church Marketing Course
https://www.umctraining.org/product?catalog=Church-Marketing

View The UMC’s latest national advertising campaigns
http://www.umcom.org/rethink-church/rethink-church

Local church advertising articles
http://www.umcom.org/services-products/local-church-advertising

How to reach newcomers to your area with Facebook ads
http://www.umcom.org/learn/how-to-reach-newcomers-to-your-area-with-facebook-ads

Making the most of your advertising dollars
http://www.umcom.org/learn/making-the-most-of-your-advertising-dollars

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If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

Sign up for MyCom e-Newsletter sent twice monthly: umcom.org/MyComSignUp

We’d love your input! Send ideas to podcast@umcom.org

Ep. 014: A Compelling Case for Church Blogs

In this episode of the MyCom church marketing podcast, we present a case for the church blog.

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Related MyCom Articles

Blog Ministry
http://www.umcom.org/learn/blog-ministry

Attract your community using content marketing
http://www.umcom.org/learn/attract-your-community-using-content-marketing

How to get people in pews by creating excellent content
http://www.umcom.org/learn/get-people-in-pews-with-excellent-content

Alleviate stress: Plan ahead with editorial calendars
http://www.umcom.org/learn/alleviate-stress-plan-ahead-with-editorial-calendars

Recycle content: 6 ways to reach larger audiences
http://www.umcom.org/learn/10-tips-for-keeping-your-website-or-blog-fresh

7 common pitfalls in marketing blogs
http://www.umcom.org/learn/7-common-pitfalls-in-marketing-blogs

10 tips for keeping your website or blog fresh
http://www.umcom.org/learn/10-tips-for-keeping-your-website-or-blog-fresh

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If you enjoyed this show, please go to http://www.umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp

We’d love your input! Send ideas to podcast@umcom.org

Ep. 013: Conversation with Joe Iovino

Today, our guest is Joe Iovino, host of the Get Your Spirit in Shape podcast which features conversations with leaders, authors, and others who offer tips, tools and things to think about as we seek to grow in our spiritual lives. Join us as we get to know Joe, his podcast and the other incredible resources that can be found at http://www.umc.org.

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Related MyCom Articles

Get Your Spirit in Shape Podcast – http://www.umc.org/podcasts

Videos for your church – http://www.umc.org/news-and-media/videos-for-your-church

Special news coverage – http://www.umc.org/news-and-media/special-coverage

Lent & Easter Devotionals – http://www.umc.org/what-we-believe/archives-lent-and-easter-devotional

Infoserv – http://www.umc.org/resources/infoserv

UMC Quizes – http://www.umc.org/quiz

Methodism Quiz: What is the birthplace of John Wesley? – http://www.umc.org/who-we-are/methodism-quiz-what-is-the-birthplace-of-john-wesley

Advent & Christmas Quiz – http://www.umc.org/what-we-believe/advent-quiz

2017 Lent & Easter Quiz – http://www.umc.org/what-we-believe/lent-quiz

Are you smarter than the average United Methodist? General Conference Edition – http://www.umc.org/who-we-are/general-conference-quiz

United Methodist Church History Quiz – http://www.umc.org/who-we-are/united-methodist-church-history-quiz

United Methodist Vocabulary Quiz – http://www.umc.org/what-we-believe/united-methodist-vocabulary-quiz

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If you enjoyed this show, please go to http://umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp

We’d love your input! Send ideas to podcast@umcom.org

Ep. 012: Pastoral Insights for Church Marketing

Today we’ll talk about reaching into the heart of your community with clear and careful messaging. We’ll explore some pastoral involvement in communications and see how two preachers, one modern and one from the past, can help us better understand our jobs.

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“Sundays Coming” contemporary worship spoof: https://www.youtube.com/watch?v=ys4Nx0rNlAM

5 lessons from a hilarious spoof on contemporary worship: http://www.umcom.org/learn/5-lessons-from-hilarious-spoof-on-contemporary-worship

Related MyCom Articles

Preaching controversial issues without dividing the church: http://www.umcom.org/learn/preaching-controversial-issues-without-dividing-the-church

Top 10 church faux pas that turn off millennials: http://www.umcom.org/learn/top-10-church-faux-pas-that-turn-off-millennials

6 quick tips to make Sunday’s sermon even better: http://www.umcom.org/learn/6-quick-tips-to-make-sundays-sermon-even-better

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If you enjoyed this show, please go to http://umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp

We’d love your input! Send ideas to podcast@umcom.org

Ep. 011: Characteristics of an entrepreneur

Does the church need more entrepreneurs at heart? Let’s talk about some of the characteristics of an entrepreneur, and explore together how they can apply to church communications and marketing.

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Related MyCom Articles

Ask the right questions to make the right ministry investments

How to use personality tests to create balanced teams

5 ways Jesus taught how to teach others

Pruning your programs to grow

When to end a ministry or program

Converting squishy ministry goals into clear measures

Critical components of SMART church goals

How to adapt your leadership style to motivate your team

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If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles

Sign up for MyCom e-Newsletter sent twice monthly

We’d love your input! Send ideas to podcast@umcom.org

 

 

 

Ep. 010: Video production for churches

Today, we’re talking about video production for your church and why it shouldn’t be scary. If you think it doesn’t matter, please stick around and learn how impactful church videos can be. We’ll also discuss a few easy video marketing methods to get the ball rolling.

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Related MyCom Articles

How to do video announcements: 5 questions to ask

Video marketing Part 1: Can I do it and is it worth it?

Video marketing Part 2: Production tips for video marketing

Use Facebook Live to stream your church events

4 ways to use Facebook Live at church beyond the worship service

5 out-of-the-box ways to use video to promote your church

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If you enjoyed this show, please write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles

Sign up for MyCom e-Newsletter sent twice monthly

We’d love your input! Send ideas to podcast@umcom.org

Ep. 009: New church starts with Sophia Agtarap

Today we’re talking with Sophia Agtarap about some of the struggles leaders face when starting new churches. Sophia is the former Online Engagement Minister at United Methodist Communications and is now the Director of Communications at Vanderbilt University Divinity School. Find her on Twitter @sophiakristina.

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Resources:

Auburn Media Training

New Church Starts at Discipleship Ministries

Find Sophia Agtarap online:

BelovedCommunity.online

WanderingNotLost

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If you enjoyed this show, please go to http://www.umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp

We’d love your input! Send ideas to podcast@umcom.org

Ep. 008: How successful churches listen to their community

Today we’re talking about Community Listening. We are passionate about helping churches like yours get to know their communities so that you can speak life into them, in the power of the Spirit, with the tools and techniques with which the Lord has blessed us.

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Resources:

Questioning charity: Redefining the role of the church

Pruning your programs to grow

When to end a ministry or program

Ask the right questions to make the right ministry investments

Stop talking and start listening to your community

Business and faith database: Match skills and needs

The power of surveys: Discover needs and opportunities

Google Alert

VolunteerMatch

NextDoor

Meetup

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If you enjoyed this show, please go to http://www.umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp

We’d love your input! Send ideas to podcast@umcom.org

Ep. 007: An SEO primer for church websites and blogs

How do churches befriend Google and get in front of searching eyeballs? There’s no easy way. It’s just like any other friendship — takes time, persistence and lots of love. We’ll talk about search engine optimization tips and tools you can use to find and reach your audience.

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Resources:

Wordtracker – keyword suggestions

12 Free Keyword Tools To Replace Google’s Keyword Tool

SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results

MyCom Articles on SEO:

Improve your church website’s search results: SEO Guide

5 church website examples optimized for search engines (SEO)

How to boost your blog’s social shares, traffic and SEO value

How to draw searchers to your church with terrific title tags

Got a great story or ministry you’d like us to highlight?

Contact United Methodist News Service:
United Methodist News Service
810 12th Avenue South
Nashville, TN 37203
Tim Tanton, Executive Director of Content
615-742-5470
newsdesk@umcom.org

Contact the Press Center:
United Methodist Office of Public Information
810 12th Avenue South
Nashville, TN 37203
Diane Degnan, Director of Public Relations
615-742-5406
presscenter@umcom.org

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If you enjoyed this show, please go to http://www.umcom.org/mycomreview  to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles

Sign up for MyCom e-Newsletter sent twice monthly

We’d love your input! Send ideas to podcast@umcom.org

 

 

 

Ep. 006: Church Storytelling (part 2)

In part two of our church storytelling series we cover several tools you can use to help amplify your church’s message.

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Resources:

FREE PHOTO EDITING ON MAC OR PC
Canva – Simple & Fun Online Graphic Design Software

PicMonkey

Adobe Spark

FREE PHOTO EDITING FOR SMARTPHONES
Snapseed Image/Meme Editor Tutorial Videos

Snapseed for Android

Snapseed for iPhone and iPad

Adobe Spark Post

Adobe website says Spark Post is coming to Android soon.

FACEBOOK LIVE
How to do Facebook Live

4 ways to use Facebook Live at church

INSTAGRAM
http://www.umcom.org/learn/how-instagram-can-breathe-life-into-your-media-ministry-part-1 

http://www.umcom.org/learn/10-more-ways-to-use-instagram-to-promote-your-church-part-2

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If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles

Sign up for MyCom e-Newsletter sent twice monthly

We’d love your input! Send ideas to podcast@umcom.org