The Art of short-form video for digital ministry

Host Ryan Dunn offers practical tips and a 7-step process for creating impactful short-form videos to enhance digital outreach and foster meaningful online relationships for the church in the digital era, in this episode of Pastoring in the Digital Parish. We’re repurposing content for the digital ministry win. There are some creative ways you can add short-form, vertical videos to you online ministry toolkit.

In this video:

(00:00) Digital parish resource for expanding ministry impact.
(04:45) Video content reaches wide audiences; it’s vital.
(06:55) Short videos convey Christ-centered community value. Clarify intent, message, and engage.
(11:13) Transcripts and editing.
(13:33) Creating specific content for a targeted audience.
(18:54) Maximize video impact with powerful call-to-action.
(21:13) Enhance video with zooming and on-screen text.
(23:58) Short form as teaser, hashtags crucial for discoverability.
(26:44) Offer grace or hide/delete the comment.

For notes, examples and more episodes: www.resourceumc.org/digital-parish

[130] Faith vacations and lostness with Debie Thomas

Are you sometimes afraid to ask questions about faith and spirituality? Does doubt scare you a little bit? Do you have some questions you’re skeptical about ever finding the answers to?

Debie Thomas’s approach to faith as a storied theology challenges the conventional beliefs. Her insights offer a refreshing perspective on the dynamic nature of faith, inviting us to embrace our evolving spiritual journeys.

Debie is the author of “A Faith of Many Rooms”. She is also a columnist and contributing editor for The Christian Century. Debie’s perspective is one of an explorer, a believer, a doubter, and a wonderer.

In this episode:

(00:00) Welcome to Compass
(04:26) Questioning God’s gender and accountability for events.
(07:20) Interpreting ancient stories and understanding their context.
(12:38) Faith is a mystery that sparked curiosity.
(14:16) Shift from self-driven faith to communal spirituality.
(17:06) Support from others sustains me on journey.
(21:46) Creating opportunities for intergenerational connections is beautiful.
(23:50) We want stories with struggle, growth, support.
(27:04) Compass community explores spirituality, recommends podcast episodes.

For notes and more episodes: www.umc.org/compass

Compass is a production of United Methodist Communications.

Google Ads and the art of digital outreach

Rev. Jen Swindell shares her expertise on maximizing the powerful tool of Google Ads to reach new visitors and nurture community. Your church or digital ministry can utilize the Google Ads grant that offers $10,000 per month in advertising for eligible nonprofits.

Jen walks us through the ins and outs of using specific keywords to draw attention to online church marketing and how to create specialized landing pages for events and sermon series. She also explains the success stories of using targeted keywords for outreach and supporting those in need during the holidays.

Jen Swindell is the Pastor of Evangelism and Communications at North Raleigh United Methodist Church. She also coaches and consults churches in regards to their digital outreach strategies. Her goal is to help leaders make the time they already spend in social count more and have a measurable impact in their major goals and metrics.

In this episode:

(00:00) Resource for digital ministry, Google ads grant.
(04:14) Getting started on Google Ads.
(07:04) Google Ads should target popular search terms.
(09:34) Google ad campaigns require specific, relevant keywords.
(20:11) Online campaign encompasses ad groups with search radius.
(25:17) Experiencing success in Google Ads, helping churches.
(27:09) Churches must adhere to Google Ads rules.
(29:09) Regularly review and prioritize Google Ads usage.
(33:37) Reaching out, inviting, and trusting church crucial.
(36:10) Connect with Pastoring in the Digital Parish.

Pastoring in the Digital Parish is produced by Resource UMC. For episode notes and more episodes: www.resourceumc.org/digital-parish

[129] Beats, peacemaking and authenticity with lenny duncan

Lenny duncan takes us through a spiritual journey in hip-hop on Compass. Engage in conversations about systemic change and personal faith.

If you want to hear some cultural commentary from a spiritual perspective, if you want to explore how hip-hop music speaks to both our human experience and our longing for spiritual connection, and if you want to learn a bit about the church of the future, stay tuned for this conversation with lenny.

Lenny is a writer, speaker, scholar, and media producer working at the forefront of racial justice in America. lenny is the author of Psalms of My People, Dear Church, and Dear Revolutionaries, and co-creator of the podcast BlackBerryJams with PRX. A PhD student in Historical and Cultural Studies of Religion. lenny is originally from West Philadelphia, has hitchhiked thousands of miles on American byways, and makes home up and down the I-5 to see found family, and in the E bay for research.

In this episode:
(00:00) “Book explores hip hop’s spiritual authenticity.”
(06:25) Amid conflict, empathize with those you oppose.
(12:20) Jimmy Hendrix, hip hop, music, family, church.
(13:08) Early exposure to Nation of Islam, gang culture.
(17:52) Early hip hop parties provided community for kids.
(21:09) Understanding hip-hop as a nerdy experience.
(27:30) The struggle of artists in hustle culture.
(30:40) Reflection on societal gaze and impact on art.
(33:31) Considering the legacy of humanity through music.
(37:55) Women and queer artists leading innovative hip-hop.
(40:50) Interpretation of Jesus creates ontological problem.
(43:20) Share songs for spiritual playlist in community.

Compass is hosted by Rev. Ryan Dunn and is a production of United Methodist Communications.

For episode notes and more episodes: www.umc.org/compass

Navigating the AI integration in the church with Jason Moore

Jason Moore explores AI integration for church ministry, attitudes towards technology in ministry, and balancing a human connection in digital space on Pastoring in the Digital Parish.

In this episode, we explore Jason’s journey from AI skeptic to AI advocate. we’ll explore the practical applications of AI in church settings, from chatbot discussions to sermon preparations and creative storytelling enhancements. Jason provides some principles guiding responsible AI use in ministry and the ethical considerations we must address when embracing this technology.

Jason Moore has devoted the last two-plus decades to resource development, training, and coaching & consulting that works for local churches of all sizes, styles and means. The author of 10 books, Jason has also led hundreds of seminars and keynote addresses across North America – teaching in all 50 states in the USA.

In this episode:
(00:00) Exploring AI’s use in church settings with Jason Moore.
(05:47) AI is a conversation, not just query.
(09:15) Tool facilitates discussion, prompts sermon questions effectively.
(10:18) Use GPT chatbots for different perspectives.
(14:08) Encourage diverse representations of religious figures.
(19:16) Created popular biblical selfie series using modern relevance.
(23:38) AI can save time and build relationships.
(33:27) Caution about using Chat GPT for sources.
(36:18) AI approaching human-like intelligence, debate on possibility.
(38:31) New technology can help with creativity doubts.
(41:12) Embrace roller coasters and new experiences fearlessly.
(44:44) Join conversation on AI in digital ministry.

Pastoring in the Digital Parish is hosted by Rev. Ryan Dunn. It is a production of United Methodist Communications.

For more episodes and session notes: www.resourceumc.org/digital-parish

Elevating Your Church’s Digital Strategy with Social Media Specialist Collin Johansson

In this session with Collin Johansson we’ll learn why live video should be a cornerstone of your digital ministry and how you can craft social media content that not only connects but resonates deeply with your congregation. From creating engaging sermon clips to scheduling posts for optimal impact, we dive deep into strategies that will help retain newcomers, especially around high-traffic times like Easter.

If you’ve ever struggled with keeping your church’s social media fresh and effective, stick around. This is an episode overflowing with practical tips that could transform your digital ministry game.

Collin Johansson serves as the senior social media specialist for the United Methodist Communications’ local church services team. His primary role involves guiding churches to enhance their digital footprints across various social media platforms. Collin thrives on the opportunity to work closely with religious communities, finding excitement and purpose in helping them strengthen their online presence.

In this episode:
(00:00) Podcast: Building digital ministry; engaging congregation online.
(03:59) Video content enhances engagement on social media.
(09:49) Churches should focus on Instagram and TikTok.
(12:20) Effectively reaching out in digital church presence.
(14:02) Church involvement in community and volunteer opportunities.
(19:02) Posting live content on stories to engage.
(20:26) “ResourceUMC: One-stop shop for church outreach”
(25:54) Social media empowers churches to connect digitally.
(35:12) Discussing popular culture, creating topical devotional content.
(37:38) Canva is a great software for churches.
(41:04) New episode next week, peace to you.

Find more resources and tools for digital ministry: www.resourceumc.org/digital-parish

Pastoral care in the age of technology

Dr. Deanna Thompson brings a unique perspective to Pastoring in the Digital Parish, having been ministered to through digital means during her ongoing battle with an incurable form of cancer. Dr. Thompson recounts her journey from digital skeptic to advocate. Deanna unpacks the pressing challenges that face young people as they navigate the complexities of online communication without the seasoned guidance of adults, educators, and religious communities. We also explore the responsibility that educators and faith institutions must shoulder in fostering ethical online behavior and community-building.

Dr. Deanna Thompson is an author, speaker, and Director of the Lutheran Center for Faith, Values, and Community and Martin E. Marty Regents Chair of Religion and the Academy at St. Olaf College in Northfield, Minnesota. Several years ago, she wrote a book called “The Virtual Body of Christ in a Suffering World”.

In this episode:
(00:00) Exploring faith in the digital world
(04:01) Digital skeptic turned advocate for online connections.
(06:59) Digital technology as a tool with limits.
(10:21) Challenges of online navigation and misinformation spread.
(15:37) Challenges of digital pastoral care and advocacy.
(18:39) Vulnerability in sickness, online spaces offer solace.
(21:37) Discerning digital connection’s role in church mission.
(27:12) Church staff adapting to digital skills demand.
(30:40) Exploring the complexities of being a digital native.
(34:48) Discussing trust and boundaries in online spaces.
(38:02) Enhancing dialogue on compassion and ethics online.

More from Pastoring in the Digital Parish: www.resourceumc.org/digital-parish

Pastoring in the Digitial Parish is a production of United Methodist Communications.

[128] Lent, fasting and spiritual nourishment with Christine Valters Paintner

We’re talking with Christine Valters Paintner about the spiritual significance of fasting and Lent. Christine, the founder of the Online Abbey of the Arts, shares her insights on how fasting can go beyond traditional ideas of abstaining from food and can instead be a way to open ourselves to a deeper encounter with the divine. Christine outlines the various forms of fasting, including from multitasking and inattention, and the practice of fasting from scarcity, speed, and certainty. 

Christine founded the Abbey of the Arts, a virtual monastery offering classes and resources on contemplative practice and creative expression. She is a Benedictine Oblate, poet, writer, spiritual director, retreat facilitator, teacher, and pilgrimage guide. She has authored over 20 books, including her most recent: A Different Kind of Fast.

In this episode:
(00:00) Liturgical seasons offer opportunities for renewal.
(04:29) Online community brings together contemplative practice, creativity.
(08:24) Embrace full presence by fasting from multitasking.
(13:31) Letting go of planning and surrendering control.
(17:39) Finding sacred moments in contemplative walks.
(20:44) Seeking nourishment for a famished heart.
(25:44) Seeking deeper connection to the divine mystery.
(28:37) Intensifying focus, choosing life-giving practices, practicing resurrection.
(31:10) Reflect, share, and explore spiritual practices.

Find episode notes at www.umc.org/compass

Compass is a production of United Methodist Communications.

Building a Bible study for digital culture

On this episode of “Pastoring in the Digital Parish,” we welcome back Rev. Nathan Webb to discuss the innovative approach to bible study outreach being employed by Checkpoint Church. Nathan shares the inspiration behind their unique bible study curriculum, “Jesus Loves Nerds,” hosted on Substack, which draws on trending video games and anime to engage the church community in a fresh and unconventional way. We’re going to get into the reasoning behind the subscription model, the delicate balance of content monetization, and the practical considerations of delivering and processing the material. 

Our guest for this session, Rev. Nathan Webb, is the founder and lead pastor of Checkpoint Church, an all-digital expression of church primarily focused on nerd culture and the gaming community. 

This episode offers a fascinating glimpse into the creative and strategic process behind building a relevant and sustainable Bible study for the digital culture. So let’s get into it on Pastoring in the Digital Parish!

In this episode:
(00:00) Nathan Webb discusses innovative bible study approach.
(06:29) Creating weekly digital bible studies for nerds.
(09:28) Church leaders considering monetizing content, facing pushback.
(14:17) Churches seek new revenue sources amid scarcity.
(17:41) Connecting with diverse interests, reaching new demographics.
(21:14) Delivering weekly content, guiding youth leaders effectively.
(23:12) Guided questions, activity, spiritual practice, closing prayer.
(27:05) Seeking affirmation for successful usage and expansion.
(29:41) Exploring online ministry and community building resources.

For more episodes and notes: www.resourceumc.org/digital-parish

Pastoring in the Digital Parish is hosted by Rev. Ryan Dunn. It is a production of United Methodist Communications.

[127] Engaging faith and reason: Kara Slade’s spiritual journey

Faith, science and life calling! In this episode, we have the pleasure of talking with Rev. Kara Slade, an engineer turned priest whose journey from the world of mechanical engineering to the pulpit is an interesting blend of spirituality and professional transformation. 

Rev. Canon Dr. Kara Slade holds a PhD in Christian theology and ethics from Duke University.  She also earned a PhD in mechanical engineering and materials science and then joined the National Aeronautics and Space Administration as a research engineer and test manager for a variety of civilian and military projects. Kara’s career took a turn towards ministry (as we’ll hear), and today she serves as associate rector at Trinity Church in Princeton, New Jersey. Along the way, she’s written many enlightening articles and a book entitled “The Fullness of Time”.

In this episode:
(00:00) Podcast episode featuring engineer turned priest’s journey.
(03:33) Career changes.
(06:53) Struggled with faith, left church, worked for NASA.
(11:28) Struggles with faith and government work post-9/11.
(13:19) Christian life involves repentance, brings whole self.
(17:07) Evolution theories shape human social and political beliefs.
(23:06) Assuming bias impacts technology, particularly for people of color.
(26:39) Scripture is primary, but don’t over-construct.
(28:47) Priest emphasizes humility and reason in faith.
(32:41) Exploring spiritual forces, justice, and cultural conflicts.
(38:03) Reflect on science, religion, share your thoughts.

Compass is a production of United Methodist Communications.

Find show notes and more episodes of Compass: www.umc.org/compass